Works closely with association leadership to create and execute a consistent, coordinated, and integrated marketing and communications strategy, to grow brand awareness and increase membership engagement.
Major Functions & Responsibilities
Directly develops and/or supports the development of promotional activities, providing direct implementation and program oversight and external vendor liaison, including but not limited to temporary resourced contractors and Public Relations firm.
Proactively manages ACTE’s social media platforms, profiles and presence, including LinkedIn, Facebook, Twitter, YouTube and any other channels which may be deemed relevant, creating social campaigns and shareable content appropriate for specific networks.
Manages timelines related to the marketing department's initiatives, ensuring accurate and timely data tracking and reporting for campaigns, lists and reports, and production activities such as advertising, email, signage, templates and social media.
Create, maintain and reinforces brand guidelines; edits products to adhere to these policies; proactively monitors how the brand is being applied appropriately.
Provides program management support; coordinates and develops power point presentations for both business development and event use.
Maintains market research and competitive data reports and calendar.
Drafts and uploads web content in the association's website management system.
Creates and maintains production schedule and marketing calendar for all messaging.
Edits and proofreads materials to ensure quality and accuracy.
Works with cross-functional teams including business development, education and events to produce and implement creative elements with consistent strategic messaging.
Establishes standardized approaches, priorities, and practices to organization-wide marketing and provides guidance in the development of multi-channel promotional plans and vehicles.
Manages content strategy to ensure consistent tone, branding and messaging across all internal and external marketing projects and works to identify cross-promotional opportunities.
Works with media partners
Track, measure and analyze initiatives and efforts for ROI and continuous improvement opportunities.
The ideal candidate has a Bachelor's Degree in Communications, Journalism, Marketing or related field, and 5+ years' marketing experience required. Familiarity with inbound/digital marketing tactics such as content marketing, Search Engine Optimization (SEO), and web analytics required. Active and wellrounded presence in social media with a command of each network and best practices is preferred. Strong analytical and problem-solving skills. Excellent attention to detail, interpersonal/communication skills, and organizational skills. Self-directed individual who can handle multiple projects and prioritize workloads. Proven history of multitasking and meeting deadlines. Manages one direct report.
To apply, submit a resume and cover letter by email to email@example.com. Please put 'Marketing Manager' in subject line of your email.
About Association of Corporate Travel Executives
The Association of Corporate Travel Executives (ACTE) has a 30-year reputation for leading the way corporate travel is conducted. As a global association, comprised of executive-level members in more than 100 countries, ACTE pioneers educational and technological advances that make business travel productive, cost-effective and straightforward. ACTE advocacy and initiatives continue to support impactful changes in, safety and security, privacy, duty of care and compliance along with traveler productivity that supports global commerce.
The education of ACTE members infiltrates to tens of thousands of travel professionals in over 60 countries who represent more than 12 million business travelers worldwide. From corporate buyers to agencies and suppliers, all sectors of the industry are granted equal membership. ACTE has representatives in Africa, Asia, Australia, Canada, Europe, Latin America, Mexico, Middle East and the United States. If you would like to become a member of ACTE, please fill out the online membership application.
Create meaningful dialogue through education, advocacy, and research for the global corporate travel community.