Girl Scouts of Greater Chicago and Northwest Indiana
January 25, 2018
Full Time - Experienced
Position Summary The Girl Scouts of Greater Chicago and Northwest Indiana is seeking a motivated Marketing and Communications Specialist. This is an exciting, fast-paced position in the evolving world of social media. This individual ensures that messages, content, and social engagement are relevant to both the target audience and the Girl Scout brand objectives. Candidates must have excellent relationship-building, writing, and communication skills, along with a passion for the Girl Scout mission.
Duties and Responsibilities:
Content Creation and Development
With marketing team, strategize to create compelling content (written, photo, and video) for several social media channels, including but not limited to: Facebook, Twitter, Instagram, Instagram Stories, Snapchat, LinkedIn, Pinterest, and YouTube.
Create, own, and control the content calendar for several accounts across platforms, liaising with influencers and stakeholders.
Help execute strategic social media content and campaigns for a variety of target audiences, including but not limited to: leads, existing members, volunteers, donors, and brand partners.
Day-to-day community management of several social media channels (replying to questions and concerns, writing and scheduling daily posts, etc.).
Track, analyze, and report out the performance of social media posts and channels and make recommendations accordingly.
Attend a variety of Girl Scout events and programs (both during and after traditional work hours) to capture and/or create social media content.
Liaise with internal and external teams to produce creative assets (in-house designer, freelance photographers and videographers, etc.).
Follow and develop best practices for social media, and share with Girl Scout staff and volunteers.
Messaging and Brand Voice
Interview internal and external audiences via phone or in-person for long-form content, like press releases and blogs.
Write value-added content offering thought leadership, information, and resources.
Cultivate strategic relationships and work closely with key media influencers and partners to cross-promote social and digital content.
Write, edit, and distribute messaging that promotes Girl Scout programs, fundraising initiatives, and community resources to a variety of internal and external audiences.
Bachelor’s degree in Marketing, Communications, or related field
3–5 years of social media experience
Proactive, driven, and creative individual with strong organizational skills
Familiarity with using all major social media platforms
Experience blogging (WordPress preferred) and drafting press releases
Ability to adapt quickly to new technology
Have an eye for design and photography, including keen instinct about what’s on-brand
Must have experience creating content for social media
Strong personal social media presence (please share!)
Passion for girl empowerment and keeping up with generational trends
Published writing examples
Photography and video editing skills
Photoshop and/or InDesign skills
Internal Number: 539
About Girl Scouts of Greater Chicago and Northwest Indiana
“The work of today is the history of tomorrow, and we are its makers." Juliette Gordon Low
It began over 100 years ago with one woman, Girl Scouts’ founder Juliette Gordon “Daisy” Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality: helping girls discover their strengths, passions, and talents.
Our council, the Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI), was formed when seven councils in Greater Chicago and nearby Indiana merged on July 1, 2008. Today, GSGCNWI is one of the largest councils in the country. Our dedicated employees work with over 20, 000 volunteers, out of 6 Gathering Places, 6 campground properties, and virtually to reach 52,000 girls in 245 communities throughout 10 counties in Illinois and Indiana. .
We provide a business-casual work environment that fosters community and family among staff. We are collaborative, enterprising, and passionate about our mission. We make history every day and we love it! We also enjoy a generous benefits package which includes many perks such as: schedule/worksite flexi...bility, casual dress code, commuter benefits, and summer hours. Together with volunteers and interns, we build an environment where any girl can be empowered to define her future.
Girl Scouts of Greater Chicago and Northwest Indiana welcomes all who are committed to our mission to join us. If you are looking to make a difference with your job, visit our employment page and submit an application for consideration.