The Senior Marketing Communications Specialist is responsible for the design and delivery of communication strategies, providing messaging leadership and actively facilitating community engagement support for the SHRM Certification department.
The position’s primary focus is to provide active, consistent, and meaningful communications about the SHRM certification program to internal and external stakeholders using a variety of platforms to drive program participation, involvement and retention results.
WHAT YOU'LL DO
Collaborate with SHRM Certification stakeholders and various departmental leaders, to develop, manage and implement the annual overarching communication plan and engagement strategy for the Certification Department.
Engage with multiple internal and external business partners to identify key certification messages, ensure alignment of messaging themes and priorities, and create consistent and clear communications across all channels.
Lead all efforts to develop social media and communications content. This includes serving as the principal manager and content developer for the Certification’s social presence on media platforms including: LinkedIn, Twitter, Facebook, etc., managing message development and circulation activities associated with the Certification Ambassador program and leading/coordinating certification management meetings.
Manage the content development and editorial processes for the monthly certification newsletter, including the recruitment of contributors, identification and/or vetting of story lines and the development of original content when needed. Duties also include managing editorial contractor responsibilities to ensure timely and quality deliverables within budget.
Participate in meetings as appropriate to provide guidance and expertise related to the Certification program, ensuring internal and external alignment to the organization’s priorities for certification. This includes but is not limited to employer acceptance, value of accreditation, SHRM recertification.
Coordinate and expand communications initiatives across team of SHRM Certification Ambassadors.
Share and update contents of Certification documentation, including Handbook, Recertification Requirements and Provider Guide, as well as the SHRM Body of Competency and Knowledge.
Execute community engagement strategy, and act as the Certification program point of contact for general inquiries, events --including the SHRM Annual Conference-- and related public speaking requests.
WHAT YOU BRING TO THE TABLE
Strong written and verbal communication skills, with special emphasis focused on proactive strategic messaging and crisis communications
Comprehensive skills managing social media and public affairs communication programs
Strong presentation skills with the ability to persuasively influence a wide range of audiences
Highly proficient in MS Office software
Ability to collaborate and work effectively and efficiently across teams
Project management skills.
Preferred: Deep knowledge of social media eco-system and communications strategies as well as experience with film, video, and related presentation software platforms (Vimeo, Prezi, etc).
Bachelor’s degree in Communications, Journalism, Marketing/Advertising or HR.
5 to 7 years of progressive professional experience in corporate or non-profit communications, journalism, public affairs, public relations or related field.Experience managing contract-based relationships with partners, vendors and service providers
Preferred: Communications-related professional accreditations, such as in Public Relations, Corporate Communications, and/or Non-Profit Management as well as experience working with membership organizations, association-based certifications or within a credentialing environment.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
No relocation assistance provided.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle or feel objects, tools or controls; reach with hands and arms. The employee is occasionally required to stand, walk, stoop, kneel, crouch or crawl. The employee may occasionally lift up to 30 pounds.
ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: email@example.com or TDD (703) 548-6990.
About Society for Human Resource Management (SHRM)
The Society for Human Resource Management (SHRM) is the world’s largest HR professional society, representing 285,000 members in more than 165 countries. For nearly seven decades, the Society has been the leading provider of resources serving the needs of HR professionals and advancing the practice of human resource management. SHRM has more than 575 affiliated chapters within the United States and subsidiary offices in China, India and United Arab Emirates. Visit us at shrm.org.