The Recreation Marketing Coordinator establishes, coordinates and directs all marketing and public relations initiatives within and for the Recreation Department.
ESSENTIAL JOB FUNCTIONS:
Plans, develops, coordinates and implements a proactive marketing and public relations strategy for the Mount Pleasant Recreation Department.
Develops and coordinates the production of all marketing materials, including, but not limited to the 3 Department magazines, 4 Senior Center program brochures, flyers, handouts, and information sheets produced by the Department.
Create and implement a content and growth strategy across all social media outlets, including: Facebook, Twitter, Instagram, YouTube, and others.
The Town of Mount Pleasant, founded in 1837, is located along the middle of South Carolina’s coast.
Mount Pleasant occupies 44.01 square miles and serves a population of 82,125 residents. It is
currently the fourth largest municipality in the State by population size. Mount Pleasant is
connected via the Arthur Ravenel, Jr. Bridge to the most populous city in the State, the hist...orical
City of Charleston. The third largest city in South Carolina, the City of North Charleston, is a
few miles west and can be reached via Interstate 26 and 526.
The Town has a rich historical heritage stretching back hundreds of years. The Sewel Indians were
the oldest inhabitants of this area, and occupied land on the East Cooper River over 1,200 years
ago. John O’ Sullivan (the namesake of Sullivan’s Island) arrived with the first English settlers
and founded North Point Plantation in 1680. In Revolutionary War times, locals formed a small army
of 423 men who defended Sullivan’s Island in 1776 and won the first major victory for the
colonists. In 1837 the Village of Mount Pleasant was made into a town by the South Carolina State
Legislator. Post-Civil War, the Town of Mount Pleasant’s population was over 75% African American.
These men and women largely chose to take up farming. Scanlonville was created by Robert Scanlon as
one of the biggest land cooperatives among African Americans in the United States. Scanlonville
became a part of the Town in 1982. These are just a few highlights of the diverse and resilient
history of the Town of Mount Pleasant.
The Town is truly a place where you can live, work, and play. Major service industries in Mount
Pleasant include health care, professional and business, and hospitality and leisure. Mount
Pleasant offers excellent schools, historical sites, recreational opportunities, and a wide variety
of housing, shopping, and dining options. For these reasons, Mount Pleasant has attracted national
attention. The U.S Census Bureau named Mount Pleasant the 10th fastest- growing city in the nation
in 2015. It was also named as one of the top 50 cities to live in the U.S. by the 24/7 Wall Street
report in 2016.
The Town currently employs more than 600 employees organized into nine departments which provide a
full range of municipal services. These services include police and fire protection,
municipal court, sanitation services, maintenance of buildings and infrastructure,
recreational facilities and programs, construction permitting and building inspections, land
use planning and code enforcement, transportation management, and general administrative and legal
The Town operates under the Council form of government as provided in S.C. Code 5-11-10 et seq. as
amended. Town Council is composed of the Mayor and eight council members elected at large. Council
terms run for a period of four years with four of the council terms expiring on alternating years.
All legislative and administrative powers of the municipality and the determination of all matters
of policy are vested in the municipal council. The
Mayor and the Council enact ordinances and resolutions relative to municipal services, levy taxes,
establish appropriations, issue debt and institute other fees and regulations, which aid in the
maintenance of equitable treatment and quality standards within the municipality. Each member of
council, including the Mayor, has one vote in each matter. To assist the Mayor and Council, the
Council employs a Town Administrator to oversee and coordinate activities among the various
departments of the government. The Town Administrator ensures that management functions are
carried out within the policies and procedures endorsed by Council along with ensuring
personnel requirements and budget constraints are upheld by department heads charged
with managing the daily operations necessary to provide services to the residents and businesses of