In 2016/2017, the United States of America (USA) was Australia’s third largest inbound market for visitor arrivals and the second largest market for total visitor spend with a total of $3.7 billion generated in visitor expenditure. In the Americas, the focus of Tourism Australia’s activities is in the United States of America, Canada and Brazil with operations managed from our office in Los Angeles.
Reporting to the Marketing Manager, Americas, and collaborating with a global team, Tourism Australia is recruiting for a PR & Marketing Specialist to join our Los Angeles office on a Permanent, full time basis. The position requires strong communication and organizational skills, and the ability to work collaboratively with our teams in head office (Sydney) to develop global marketing strategies while achieving our regional aims.
Innovative… You challenge yourself with finding new ways of delivering successful outcomes and meeting goals on time and on budget
Commercial… You take a look at the big picture and overcome challenges logically and strategically
Genuine… You are a people person with a high level of professionalism and integrity in your interactions
United… You communicate openly, build trust and value relationships
Positive… You are optimistic, collaborate on a global scale and celebrate the wins
With drive, motivation and energy, you will be responsible for delivering on the following:
Ensure brand consistency and alignment in all communication matters, marketing activities and PR events.
Work with the PR Manager and Marketing Communications Manager to develop relationships with the media, celebrities and key industry and government stakeholders.
Coordinate and implement the annual International Media Hosting Program plan and support the execution of media visits and leverage coverage promoting Australia.
Support the PR Manager to maintain Tourism Australia’s media profile by developing media relationships, managing the media database, responding to media queries and issues, monitoring and clipping media and generating and distributing media materials.
Support the Americas team with executing consumer and media events.
To deliver on the above, your resume will demonstrate the following:
At least 3-5 years experience in a marketing/ PR / communications role
BS/ BA Degree in Communications, Marketing or PR
Proven ability to think creatively to implement innovative ideas and solutions while still maintaining a systematic and logical approach to achieving outcomes
Excellent reading, writing and oral communication skills and experience in copy writing for press releases and social content development
Ability to meet deadlines and coordinate various projects simultaneously
Strong stakeholder management (internal and external)
Experience working in a global team, balancing against local strategy
As Tourism Australia is a multinational organisation, this role will require flexibility in hours worked and travel.
So, what are you waiting for?
Apply now by submitting a covering letter, your resume and some writing samples (the last two coupled together) outlining why you’re the star we’re looking for. Applications close on Tuesday, 12th December 23:59 PST.
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia both for leisure and business events. The organisation is active in around 30 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.