A new role has been created for an experienced Investment Management Channel Marketing specialist to join a leading UK firm managing all marketing activities globally targeting Institutional and Wholesale clients, based in the City. The ideal position holder will have previous investment management marketing experience, will enjoy working in an entrepreneurial and dynamic environment and will be a team player.
Global Marketing Manager's accountabilities & responsibilities:
Creative Idea GenerationandStrategic Decision Making - working with the Senior Marketing Manager on the marketing strategy and ensuring smooth execution with clear ROI
Marketing Content -contribute to new ideas for optimising content and ensuring literature is carefully managed for different channels. Working closely with the investment writing and compliance teams to repurpose and edit existing collateral for use in marketing literature, both on and off line.
Event Management - managing the events calendar and budgets for certain geographies, working closely with the events team to ensure correct implementation of bespoke events and support at third party conferences and exhibitions.
Campaign Management - develop, manage and evaluate marketing campaigns, including email campaigns, targeted at institutional and wholesale clients internationally
Budget Management - managing the marketing team's campaign budget and ensuring marketing activities are cost-effective
Relationship Management - work closely with external agencies and internal teams to achieve desired results
Ad hoc support - as part of wider marketing team.
Global Marketing Manager's experience & knowledge:
Previous channel marketing experience in an investment manager, with exposure to events, campaigns and content management.
Previous exposure to working with intermediary and institutional clients is essential so as to hit the ground running and demonstrate a clear ability to target such clients effectively
Dynamic, adaptable and receptive to change.
Attentive to detail, highly organised with an ability to build good working relationships.
Demonstrable interest in marketing, and an understanding of the FCA regulatory environment restrictions.
Strong written & communication skills, with confidence in interacting with key stakeholders.
Educated to degree level or equivalent.
Fluency in European languages, particularly French, Swiss German, Italian, or in Chinese would be beneficial but is by no means essential.