GVH is actively recruiting for a Director of Marketing. This position is considered part of the Senior Leadership team and supports all aspects of communication for the health system. Our hospital is a six time Top 100 Critical Access Hospital in the nation and serves a tight knit rural community. Gunnison is a mountain town with endless recreational opportunities year round and is near the resort town and ski area of Crested Butte as well as abundant natural beauty and wilderness areas.
We believe strong healthcare is the foundation of a healthy community. The director of marketing is responsible for educating and engaging both internally and externally to strengthen and inspire a healthy community.
The Marketing Director is responsible for the development of the overall marketing strategy and market position of Gunnison Valley Health. Reporting to the Chief Executive Officer, position responsibilities and services provided include development and execution of marketing strategy, marketing plans, government /community outreach programs and communications to support the health system and foundation.
Marketing services support strategy deployment to produce measureable increases in awareness and utilization of health system services. Community outreach programs promote health improvement within the community, including special programs targeted to specific audiences such as second home owners. Communication programs support increased understanding among employees, customers and stakeholders of health system vision and strategies. Marketing programs supports the health foundation to promote increased community giving.
This position is responsible for the planning and coordination of many community and health system events that require some evening and weekend work throughout the year.
Education: Undergraduate degree in communications, business marketing or political science is required.
Experience: Minimum of 10 years direct experience in leading marketing. Proficiency with Adobe Illustrator and Publisher preferred.
Additional Salary Information: Depends on experience.
Gunnison Valley Health is the sole community-owned health system for Gunnison County and the surrounding areas. Gunnison Valley Health is proud to provide a comprehensive spectrum of care for the varied health requirements of our community members throughout every stage of their lives.
Gunnison Valley Health is not just a hospital, it is a fully integrated health system that includes almost eve...ry aspect of healthcare. From our Family Birthing Center to our Senior Care Center to our Mountain Clinic, Gunnison Valley Health is here to improve the health of our community!
The mission of Gunnison Valley Health is to effectively organize and provide quality healthcare services that improve the health of our community.
As central to a vibrant, diverse, and independent community Gunnison Valley Health provides sustained premier care to promote lifelong health and wellness.
Our Values - ICARE
We will be resolute and unrelenting in our adherence to our Mission and these Values and our Code of Conduct as demonstrated in our honesty, ethical decisions and practices, and our soundness of moral character.
We will always exhibit behaviors and actions that reflect our understanding of another person's circumstances and a willingness to create a positive relationship with the person for the purpose of providing them physical and psychological comfort.
We will be responsible for our choices and actions at an individual and organizational level.
We will always exhibit a willingness to listen and understand another's point of view, to be courteous while others express their beliefs, to be fair in reaching our own conclusions, and to express our opinions and decisions in a manner that is devoid of disparaging suggestions or innuendo.
We will commit ourselves to continuous improvement in everything we do and seek to exceed our potential and the performance standards of our industry.