The Social Media Marketing Assistant, a member in the Office of Donor and Alumni Communications team, is primarily responsible for developing and managing an engaging social media presence for alumni and donor audiences of the University at Buffalo that deepens relationships and fosters opportunities for these audiences to share their pride. The Assistant also will be responsible for deploying mass communications to these and other key audiences as part of a broader marketing mix.
Working closely with university and divisional colleagues, the Assistant will create engaging digital content designed to inspire our audiences, and achieve the strategic goals of the division and university, specifically increased engagement and philanthropic support. The Assistant will analyze and evangelize the use of existing and emerging digital channels and strategies to meet the goals of the Philanthropy and Alumni Engagement division, while also collaborating with university partners on broader social strategies and initiatives.
An ideal candidate is dedicated to uncovering new ways to make content work smarter and be more personally relatable for our key constituents, has a passion and facility for communicating online, and be ready to take the reins of a highly visible and important online presence at the university. They must be creative, organized, detail oriented, level headed, calm demeanor, possess a customer service attitude, sound judgement, willingness to learn, and be able to work independently in a demanding, fast-paced office setting. Strong interpersonal and communications skills are a must, as the incumbent will be working closely with alumni, administrators, faculty, students, and staff.
Experience working in a professional setting with at least one year of experience developing digital content (written, multimedia, visual) and/or managing social media activity for an organization or corporation
Experience in and enthusiasm for working with digital communications, especially social media
In-depth knowledge and understanding of platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat and other emerging platforms
Experience with channel performance assessment and analytics (e.g. Google Analytics, Facebook Insights et al)
Knowledge and understanding of digital technology, trends and best practices in social media engagement, content marketing and innovation
Excellent oral communication skills
Excellent writing and visual skills
Strong interpersonal communication skills
Familiarity with or proficiency in digital content production technologies (e.g. CSS, Adobe Photoshop and Premiere)
Flexibility in working evenings and weekends, monitoring and responding to social media activity
Experience in listening to and engaging with the online community
Experience in planning for and positioning content in multiple social distribution channels
Knowledge of or experience with email marketing platform (e.g. Mail Chimp, iModules, etc.)
Familiarity with content marketing best practices
Ability to work independently in a demanding, fast-paced office setting
Experience in identifying, learning and testing new technologies
Demonstrated experience working collaboratively with a variety of team members
The University at Buffalo is SUNY’s most comprehensive public research university, and an outstanding place to work. UB amplifies ambition for faculty and staff by offering endless possibilities to achieve more. Here, people from all backgrounds and cultures challenge and inspire each other to discover, learn and succeed. Dedicated staff and engaged faculty collaborate to further knowl¬edge and un...derstanding, and develop tenacious graduates who are valued for their talents and their impact on global society.