Market NTID through publications, the Internet, promotional and public relations activities, and other communication media for the purpose of attracting students, developing employment opportunities for students and graduates, and encouraging financial support to NTID.
Create, write, and produce quality articles, publications, Web pages, direct mail and other marketing and public relations initiatives in accordance with marketing plan; craft effective communications, identify, advise and collaborate with clients regarding communication needs and issues; provide opinions on the type of strategy to use with communication plans and gauge their potential effectiveness.
Participate in the development and implementation of NTID’s marketing plan, which is designed to address communication with specific audiences, including prospective students, parents, donors, and employers; communicate program information to targeted audiences; assimilate and compose written materials to use in a variety of communication outlets; edit documents to ensure accuracy in content and form; create promotional communications including print, electronic, new media, and other collaterals of significant strategic value to implement the University's overall marketing goals and objectives.
Assess the effectiveness of marketing activities, publications, advertising, outreach and other communication activities.
Lead projects of increasing complexity; provide strategic direction in consultation with director; advise faculty and staff in marketing NTID.
Participate in developing research activities to gather, analyze, and interpret data related to marketing NTID.
Implement specific overall NTID marketing strategies designed to communicate with target audiences.
Delegate research and copywriting tasks to co-op students; may lead others, staff and/or students in design, development and presentation of creative work to clients and administrators.
Take a lead role in planning and executing effective marketing communications strategies in at least one specific area of responsibility (i.e., recruitment/admissions marketing, outreach marketing, development, placement, exhibiting).
Contribute to department teams and committees, participate on NTID teams and projects.
Required Minimum Qualifications
Bachelor’s degree: Marketing, Public Relations, Communications, Journalism, or related field
Experience in business, industry, or higher education advancement, marketing, communications, and public relations. Some experience in Web content writing and social media content creation.
Excellent writing and editing skills
Expertise in marketing, Internet marketing and social media marketing
Intermediate to advanced Microsoft Office skills including Outlook, Word, Power Point, Excel
Strong organizational skills
Ability to work independently
Ability to prioritize and make independent decisions
Ability to establish and maintain a variety of working relationships
Fluency in American Sign Language and familiarity with Deaf culture OR ability to achieve fluency within 3 years.
Required Minimum Education Level
Required Application Documents
Cover Letter, Curriculum Vitae or Resume
How To Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, and you wish to discuss potential accommodations related to your application for employment at RIT, please contact the Human Resources office at 585-475-2424 or email your request to Careers@rit.edu.
THE UNIVERSITY AND ROCHESTER COMMUNITY:
RIT is a national leader in professional and career-oriented education. Talented, ambitious, and creative students of all cultures and backgrounds from all 50 states and more than 100 countries have chosen to attend RIT. Founded in 1829, Rochester Institute of Technology is a privately endowed, coeducational university with nine colleges emphasizing career ...education and experiential learning. With approximately 15,000 undergraduates and 2,900 graduate students, RIT is one of the largest private universities in the nation. RIT offers a rich array of degree programs in engineering, science, business, and the arts, and is home to the National Technical Institute for the Deaf. RIT has been honored by The Chronicle of Higher Education as one of the “Great Colleges to Work For” for four years. RIT is responsive to the needs of dual-career couples by our membership in the Upstate NY HERC.
Rochester, situated between Lake Ontario and the Finger Lakes region, is the 79th largest city in the United States and the third largest metropolitan area in New York State. The Greater Rochester region, which is home to over one million people, is rich in cultural and ethnic diversity, with a population comprised of approximately 16% African and Latin Americans and another 7% of international origin. It is also home to the largest deaf community per capita in the U.S. Rochester ranks 3rd among the best metropolitan regions for “raising a family" by Forbes Magazine; 6th among 379 metropolitan areas as “Best Places to Live in America” by Places Rated Almanac; 1st in Expansion Management Magazine’s ranking of metropolitan areas having the best “quality of life in the nation”; and is among Essence Magazine’s “Top 10 Cities for Black Families.”