The Marketing Manager, MMS Integrated Platform will be responsible for driving awareness and penetration of the connective infrastructure technologies and capabilities that support BD’s suite of medication management solutions. Areas of focus include product interoperability, common operating environment, remote management software and cybersecurity. These are critical capabilities that enable BD’s market-leading technologies to ensure a highly efficient medication management workflow for our healthcare customers. This position will serve as a liaison to the product platforms and be accountable for alignment with their strategies. The position will also serve as a liaison to regional Marketing associates and ensure regional alignment with MMS Integrated Platform strategy.
Support development and execution of the marketing plan to drive awareness and penetration of the infrastructure technologies and capabilities of the MMS Integrated Platform, including defining customer segmentation, value offer, competitive positioning, communication programs and identifying strategic and tactical marketing opportunities
Accountable for launch planning and execution
Support sales training and sales collateral generation
Ensure compliance with BD quality policies, procedures, and practices
Ensure compliance with all local, state, federal, and BD safety regulations, policies, and procedures
3-5 years product marketing in a high-tech role
Networking, IoT technology or SaaS background preferred
Strong writing and presentation skills; ability to create content or presentations that are clearly written and succinct, comfortable presenting to small groups, internal stakeholders, and external communities including analysts, press, partners, and customers
Expert in liaising with Sales organization and conducting sales training
Bachelor's Degree in Engineering, Business / Marketing or equivalent experience
MBA preferred with focus on Technology or Marketing
Intelligent quick learner with an analytical orientation, strategic vision, consensus building skills, and consultative style
Ability to collaborate cross-functionally to optimize resources and leverage knowledge to gain competitive advantage
Demonstrated ability to positively influence people across all functional areas of an organization
Strong communication and interpersonal skills with the ability to listen effectively, socialize ideas across functions, and articulate the vision of the company, both internally and externally
Strong strategic planning skills; demonstrated success building buy-in for an innovative and bold vision.
BD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We lead in patient and healthcare worker safety, and technologies that enable medical research and clinical laboratories. Our innovative solutions help advance medical research and genomics, enhance the diagnosis of infectious disease and cancer, imp...rove medication management, promote infection prevention, equip surgical and interventional procedures, optimize respiratory care and support the management of diabetes.
BD partners with organizations around the world to address some of the most challenging global health issues. Our nearly 50,000 associates across 50 countries closely collaborate with customers and partners to help enhance patient outcomes, lower healthcare delivery costs, increase operational efficiencies and expand access to healthcare.
Our state-of-the-art facilities around the globe provide an environment that enables our highly talented and passionate workforce to be the best at their professions. We are always seeking great people to join our company on its journey to greatness.