Primary Location: Australia,New South Wales,Sydney
Education: Associate's Degree/College Diploma
Job Function: Product Management
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 17049974
We've built a world famous, trusted brand over 200 years of continuously evolving financial services. And today, our influence continues to grow: with financial operations in 160 countries and 100 currencies. We have 200 million different clients, including some of the biggest names in the industries, sectors, businesses and governments that we serve every day. It all adds up to an exciting place to be for talented, ambitious people who want to build a truly remarkable career.
The role of the Assistant Marketing Manager is to support the Marketing Manager with the implementation and execution of the Balance Transfer and Instalment Loan (Fixed Payment Option) marketing programs.
Manage the implementation and execution of monthly marketing campaigns to achieve Plan targets. This includes end to end campaign management across channels such as Direct Mail, Emails, Online, Social and SMS to drive target response rates. This involves managing the creative with any updates or testing required that month, reviewing the campaign data, lodging e via Salesforce and managing the relationship with the mailhouse and media agency to ensure campaigns lodge without delay and accurately. Organisation and attention to detail is essential.
Support the Digital Campaign Manager in executing the digital strategy, A/B and multivariate tests and opportunities to drive digital penetration and conversion using Adobe Target, Site Catalyst, Salesforce and Oracle BlueKai (DMP).
Campaign performance management
Track and provide insights on campaign results and creative testing including CTR, open rates and take up/conversion. Also support the Marketing Manager in analysing existing data trends and profit modelling new tests to improve performance and response rates utilising the Decision Management Dashboards.
Conduct research to understand market trends and monitor competitor activities in relation to Balance Transfer & FPO programs. Utilise market research services where available.
Support the Marketing Manager to execute the overall strategy for Balance Transfer & FPO programs to achieve KPIs relating to portfolio performance by ensuring campaigns are lodged on time and updating collateral to reflect pricing model/segmentation between different Card Portfolios.
Reporting and MIS
Support the Marketing Manager to maintain monthly business reporting including sales numbers and what initiatives have driven results.
Support the Marketing Manager to manage marketing budgets and meet all reporting deadlines. Manage all invoices, monthly accrual and PO process for Portfolio campaigns.
Work closely with key internal stakeholders to gain support for campaign delivery including Product and Partner Teams, Digital Banking, Decision Management, Risk, Telesales, Operations, Vendors and other cross functional teams in addition to external agencies. #LI-W
Tertiary education - degrees in marketing and communications would be well regarded.
1 - 4 years' experience in marketing preferably in the finance industry. Digital Marketing experience is preferred.
Energy, enthusiasm and excellent communications skills.
Good project management and time management skills.
Strong analytical and numerical skills.
Ability adapt to changing environments.
Innovative, creative thinker who is proactive.
Strong skills in Excel and PowerPoint.
When you work at Citi, you'll be working for an organisation that truly has a global footprint and a powerful network that spans the globe. We celebrate individual ingenuity and leverage the diversity of our people in order to drive high performance. Through dedicated support, training and resources, we promote our talent and future leaders to bring about lasting and positive impact. Citi continues to be an Employer of Choice for Women and supports a flexible work environment.