This primary purpose of this position is the responsibility of providing marketing support and coordination for BIO’s global portfolio of events, conferences, and training programs. This position coordinates all aspects of event marketing including print and digital campaigns and material, website updates, and in-kind partner fulfillment.
Maintain web site content for BIO events and services in compliance with bio.org guidelines.
Serve as primary point of contact for effectively managing in-kind media partnerships related to BIO’s business development and investor events. Responsible for negotiating agreements, fulfilment and execution of deliverables (ad placements, digital assets, email promotion, on-site participation, exhibition and table top displays, etc.), and tracking metrics for partner performance.
Assist with the development of electronic and printed marketing materials supporting BIO’s conferences and training programs including brochures, onsite program guides, electronic collateral, signage and promotional materials. This position will also serve as the point of contact for sponsored and event-specific production items such as bags, lanyards, etc. Includes pricing estimates and samples, approvals, timeline, ordering process and vendor fulfillment.
Support the BBS and Membership teams in recruitment and marketing efforts. Assist with email sends, materials development, campaign execution and reporting.
Support existing social media marketing campaigns while seeking out and utilizing new platforms and technologies (Marketo, Salesforce, etc.).
Coordinate and assist in production of Convention related assets including BIO Buzz Show Daily, myBIO, program guides, etc.
Primary contact for BIO branded giveaways. Support department needs, order inventory in a timely manner, log & fulfill requests, monitor stock and maintain budget.
Provide onsite support for BIO events as needed, including content creation for BIO blog, live tweeting, event setup, and other responsibilities as assigned.
Serve as the marketing team’s Wrike Coordinator for Business Development and Investor event portfolio and other projects not limited to Media Partners, Show Daily, Digital Daily, Executive Training Courses, and Talent Connect. Set deadlines and milestones for projects and their specific tasks, update status and develop lessons learned.
Maintain event and project timeline with the goal of reporting the following to the President of Membership and Business Operations Division every week
Other projects as assigned by department.
The candidate must have experience implementing traditional marketing and social media campaigns.
The candidate must have experience leading online PPC marketing campaigns. Familiarity with Google Analytics + URL Tracking a plus.
The candidate must be proficient with Microsoft Office Suite and Web publishing tools including proficiency in basic HTML and CSS, and the ability to identify, troubleshoot and correct HTML issues across multiple publishing platforms and browsers.
The candidate must have experience creating and editing content in a content management system (Drupal, Ektron and WordPress preferred).
Experience with Photoshop, Adobe Creative Suite, or other graphic creation/modification tools.
Experience with marketing automation tools (Marketo preferred, but not required), or willingness to learn, especially as it relates to landing page creation, email programs, opt-in campaigns, lead generation, and analytics tracking.
The candidate must have the ability to assume responsibilities with minimal direction or supervision, to exercise good judgment in making decisions within the scope of the position’s requirements. In addition, the candidate must have effective organizational skills, and possess exceptional initiative and judgment.
The candidate must demonstrate proven ability and dedication to meet deadlines, including working after hours as needed.
The candidate must have strong written and verbal communication skills and a strong attention to detail.
The candidate must be dependable, punctual, and a team player.
The candidate must also be willing to travel within the U.S. and internationally as required.
The candidate must possess a B.A. or B.S. degree with at least 3 years of related work experience; a science or marketing concentration is a plus.
We offer a competitive benefits package. Send resume, cover letter, and salary requirements to:
Biotechnology Innovation Organization Human Resources Department 1201 Maryland Avenue, SW Suite 900 Washington, DC 20024 Phone: 202.962.9200 Fax: 202.488.6308 Email: firstname.lastname@example.org
Additional Salary Information: Salary is based on experience