The Marketing Manager is responsible for developing and implementing comprehensive marketing and communication plans as assigned by the Senior Marketing Manager for two healthcare associations: HOPA and AAHCM.
The ideal candidate will be capable of managing multiple projects for two clients, will be able to effectively pivot and respond to changing client needs, possess the ability to think strategically and complete projects with quality and urgency. Projects will focus on promotion and communication initiatives to reinforce association identity, membership growth and retention, conference attendance, non-dues revenues related to educational programming and product sales including other organizational initiatives, customer identification and cultivation and driving client awareness with external audiences.
As a Marketing Manager you are responsible for:
Implementing comprehensive marketing and communications plans to successfully recruit and retain members, promote educational programs and products to drive ROI and fulfill other strategic initiatives.
Managing integrated marketing communications campaigns and ensuring effective, branded marketing communications through online (website, social media, digital advertising, etc.), direct mail, and other advertising/PR formats.
Developing and delivering promotional and editorial content for the website, eNewsletters, membership collateral, new member communications, customer outreach, brochures, advertising, educational promotions, emails, and press releases.
Collaborating with volunteers of committees/task forces, as appropriate, to achieve stated goals and objectives.
Preparing reports on project status and progress on a monthly basis and for Board meetings, as requested.
Developing and managing process for gathering feedback from members and customers on a regular basis to measure satisfaction and identify new customer needs.
Developing and managing process for tracking the effectiveness of marketing efforts.
Utilizing data analysis and interpretation to inform marketing strategy and improve results.
Building strong working relationships with internal support departments, external consultants and vendors to achieve high quality outcomes.
Managing budget for printed and electronic promotional efforts.
Performing other duties as determined appropriate.
The ideal candidate will have the following qualifications and demonstrated experience:
3-5 years of professional experience in marketing and communications.
Demonstrated project management skills. Ability to handle multiple projects, determine priorities while simultaneously meeting established deadlines and goals.
Experience implementing digital and traditional marketing, including print mailings, digital advertising, mass email campaigns, and social media.
Experience managing web pages, including updating copy, implementing tracking codes, and creating new landing pages.
Experience using social media to increase user engagement.
Experience communicating, coordinating and collaborating with volunteers.
Excellent verbal and written communication skills, including promotional copywriting.
A positive, proactive, organized self-starter mindset with demonstrated ability to respond to rapidly changing environments.
Demonstrated analytical, problem solving and critical thinking skills.
Commitment to client, team and company values.
Ability to travel out of state and overnight 2 – 3 times per year.
Proficient in Microsoft Office Suite, email marketing applications, website content management systems, digital analytics tools, and e-survey tools.
Additional desired skills include:
Experience working in a non-profit association (healthcare specialty association a plus).
Experience marketing membership and education products to healthcare professionals.
Familiarity with SEO techniques and best practices.
Familiarity with digital marketing platforms such as LinkedIn, Bing Ads, or Google Adwords.
Experience with Customer Relationship Management/member database systems.
Familiarity with Hootsuite or similar social media management platform.
Familiarity with Google Analytics or similar web analysis systems.
Association Management Center (AMC) is committed to helping associations. This commitment is realized through collaboration, strategic leadership, and providing the tools needed to foster growth.
AMC, owned and operated by the Engle family since 1974, and has built a reputation for providing high-quality strategic association leadership with the utmost integrity and for helping client partners... Achieve What You Believe. AMC has been voted one of the best places to work in Illinois for several years. AMC, located a short walk from the Cumberland Blue Line stop, includes a staff of more than 225 professionals working with 32 national and international organizations.