Leading Property Management Company has an immediate opening for a Regional Marketing Manager in the Raleigh-Durham, NC area. The Marketing Manager works closely with the Regional Vice President, and Regional Property Managers to develop and execute strategic and tactical marketing plans and implement advertising, and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance. Ability to drive to all 17 communities is required.
Competitive salary with bonuses.
Health, Dental, Vision, Short and Long term disability, Life
Ten (10) Paid Holidays, Sick leave, Personal and Vacation
401K with matching contributions
In-house training and Development
Health Saving Account Program
General Services Corporation (GSC) has been in the business of providing multifamily housing since 1975. It is our belief that employees are core to the Company's continued success and that the Company and its employees must embrace common guiding principles I order to realize that success.
The Company's guiding principles are trust, honest, integrity, and ethical conduct. Sensitivity and responsiveness to our residents and employees are necessary to the growth and long-term success of the Company and its employees.
Essential Duties & Responsibilities:
Manages all property marketing programs and offerings including demand generation, retargeting, marketing automation, and reputation management to accelerate success for all properties.
Works directly with property managers to create strategies for growth at all communities in the North Carolina region.
Creates property marketing programs for websites, ILS’, Craigslist, and print media.
Conducts analysis on performance of tactics and strategies, and recommends the continuation of successful programs or discontinuation of poorly performing programs.
Understands the market landscape including technology trends, competitor strengths and weaknesses.
Create, update, maintain, and adhere to marketing chronologies.
Assist with brand recognition and management through PR events, advertising campaigns, signage and other collateral.
Maintains knowledge of team members needed to accomplish tasks and an overall understanding of how long a project should reasonably take, as well as what steps are needed to expedite timelines.
Oversee and provide training to new and existing staff to reinforce roll-outs and company best practices.
Scheduling mystery shops for all Leasing staff to ensure staff is providing the upmost customer service, as well as adhering to company policy and procedures.
Additional Skills & Competencies:
Possess a broad understanding of marketing projects ranging from branding work, campaign development, production projects and digital initiatives to reporting and strategy.
Possess ability to multi-task, act under pressure, and work with team members across several disciplines and locations.
Strong understanding of property management industry trends, issues and emerging technology.
Ability to read, understand and analyze financial statements to ensure all advertising activities and events are in line with budgets.
Specialized knowledge of digital strategies for optimum property and portfolio performance, including best practices for websites, ILS’, and Craigslist.
Outstanding presentation skills to deliver to on-site teams, social events, tradeshows and housing fairs.
Outstanding presentation skills to deliver to on-site teams, social events, tradeshows, and housing
Strong organization, detail orientation, initiative, decision making, sense of urgency, collaboration and communication skills.
Excellent computer skills including proficiency in Outlook, Microsoft Office Suite, Call Max, MRI, LRO and G5.
Strong customer service orientation.
Flexibility and ability to work under tight deadlines and pressure.
Experienced in Analytical thinking, problem solving and able to follow a methodical implementation process.
Ability to exercise poise, tactfulness, diplomacy, and good interpersonal skills in order to handle sensitive and confidential situations.
Must be a self-starter, and take initiative to complete projects, daily tasks, and special events.
At GSC, we provide thousands of people with perfect apartment homes—in convenient locations that save you money and allow you more time to relax and play! We have built and maintained a reputation for personal, caring attention to our residents’ needs for over four decades. Our top priority is Customer Satisfaction – whether it comes from our courteous and professional leasing and service team m...embers or from friendly services such as: easy online application, online rental payment, and custom accent walls, to name a few. Here at GSC, we believe that Residents are People First! We can assist you in finding the best apartments for rent in Georgia, Virginia, North Carolina, and Nevada, and you can feel confident that we will help you find the apartment that best fits your needs!