Position Title: Manager of Marketing/Communications
Reports to: Vice President of Communications and Educational Services
Under the direction of the VP, of Communication and Educational Services, the Manager of Communications is responsible for the development, planning, and execution of CHAP communications, public relations activities, both external and internal, through messaging, media relations, advocacy outreach, and initiatives within the home health, hospice and community-based care industries. The position serves a key role to chart the direction of CHAP, ensuring its effective messaging to key stakeholder groups in an effective, secure and timely manner.
Within CHAP, the position has primary working relationships with and across the organization, in particular with the Senior Leadership Team and Operations. Outside of the organization, the position coordinates with traditional, social and online media, industry and other associations, and policy stakeholders.
The Manager of Marketing/Communications will support CHAP’s mission, vision, and goals to ensure CHAP is the preferred accreditor of home and community-based care providers and a thought leader.
Responsible for the development, implementation and measurement of:
A comprehensive marketing communications and public relations program, strategic external communications plan and strategy, and media outreach plan that will support the organization’s mission and goals and enhance the image and position of CHAP, its brands and products in the marketplace and with the general public, as well as facilitate internal and external communications,
All marketing communications and public relations activities and materials including publications, website and social media, and
All marketing copy including packaging copy and product descriptions on websites, and so forth.
Ensure the articulation of desired image and position of CHAP, its brands and products; ensure consistent communication to all stakeholders, both internal and external.
Responsible for editorial direction, design, production and distribution of all CHAP publications. In coordination with Business Development/Operations, assist in the development of a CHAP Communications/Branding Style guides.
Coordinates and responds to press inquiries or media interest in CHAP, its brands and products, and ensure regular contact with target media and appropriate response to media requests;
Responsible for proposing responses on CHAP specific or industry related communications issues.
Facilitate print and online media interviews with CEO and other senior leaders.
Identify and pitch stories proactively within CHAP senior leadership.
Coordinate the appearance of all CHAP print and electronic materials such as letterhead, use of logo, brand guidelines, brochures, website copy, etc. Review and edit existing materials for marketing effectiveness, cross selling implications and adherence to brand guidelines.
Develop, coordinate and oversee resource materials and technical assistance to assist the Communications team in the marketing, communications and position of CHAP brands and products.
Under the guidance of the VP of Communications and Educational Services, EVPs, and the CEO, identify and highlight specific policy positions, and develop and implement strategies to impact needed policy goals or outcomes
Analyze complex state and federal policy issues to inform, in a practical way, the community-based care field, CHAP accredited organizations, independent consultants, and staff.
Maintain CHAP memberships of relevant industry and other associations. Manage media contacts.
Develop and execute weekly eNewsletter and blog through editorial writing, design, and publishing support. Writing will synthesize relevant community-based health industry news, including policy and regulatory updates important to the CHAP community.
Collects, aggregates, distills and distributes relevant industry and related news events as appropriate.
Leads projects as assigned, including social media, joint customer advertising initiatives, and government relations/policy related activities.
Five to seven years of progressive experience in marketing or communications/PR, and public policy.
A bachelor’s degree in journalism, marketing, communications, public policy or a related field is required; Masters degree a plus.
Demonstrated skills, knowledge and experience in the design and execution of marketing communications and public relations activities.
Excellent verbal and written communications skills. Should be able to demonstrate experience in writing news releases, marketing copy as well as overseeing and managing social media communications.
Demonstrated editorial and proofreading expertise.
Experience overseeing the design and production of print and electronic materials.
Ability to effectively work under tight deadlines and manage projects independently.
Strong work ethic; Resourcefulness in solving problems.
Excellent people skills and an upbeat and enthusiastic attitude.
Strong organizational skills and keen attention to detail. Able to manage multiple projects at a time.
Strong computer skills particularly in the areas of word processing, database management and page layout.
Prior public policy and/or health related policy experience preferred.
Prior association to home and community-based health care a plus.
This position involves full time work based in the Washington, DC office. Due to the nature of this job, lifting of materials and equipment of up to 25 pounds is required. Extended periods of sitting/standing are required.
Some local and national travel may be required. Speaking in fluent English is required as are excellent writing skills for written correspondence. The candidate must be able to hear, see and comprehend written documents to effectively perform this job. Extensive work on a PC and telephone, at a desk, is required.
The physical demands and work environment that have been described is representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.
CHAP is an independent, not-for-profit, accrediting body for community-based health care organizations. Created in 1965, CHAP was the first to recognize the need and value for accreditation in community-based care. CHAP is the oldest national, community-based accrediting body with more than 5,000 agencies currently accredited nationwide.