Immediate Supervisor: Vice President, Communications and Marketing
Airports Council International – North America (ACI-NA) is an aviation trade association based in downtown Washington, D.C. We represent the local, regional, and state governing bodies that own and operate commercial airports in the United States and Canada, as well as aviation-related businesses that provide goods and services to airports.
The Marketing Manager is chiefly responsible for leading all ACI-NA marketing efforts, managing ACI-NA’s website, and providing graphic design support to the Communications and Marketing Department. Duties include devising and implementing data-driven comprehensive conference marketing campaigns, maintaining ACI-NA’s website, strengthening membership communication channels, managing ACI-NA’s events mobile app, providing graphic design, and developing collateral material in alignment with department needs.
Responsibilities and Duties Include:
Collaborate with department staff and key project personnel to successfully implement membership-wide and targeted marketing campaigns. Marketing campaigns routinely promote ACI-NA conferences, events, member resources, and the membership value proposition.
Track, analyze, and report on marketing metrics; meet or exceed key performance indicators; translate data to improve ACI-NA marketing efforts; suggest recommendations to improve metrics and website functionality and usability.
Develop and implement brand identity and maintain quality standards; support consistent application of association branding standards across all levels of the organization. Provide training as required to support this effort.
Responsible for the development, design, and production of all printed, electronic, and digital communications including, but not limited to reports, infographics, presentations, media relations materials, advocacy collateral materials, membership promotional materials, event marketing and on-site materials, sponsorship materials, web and social media assets, and advertisements.
Build, grow, and manage ACI-NA’s digital eco-system by maintaining website infrastructure and updating content; manage and implement needed web upgrades and integrations.
Develop ACI-NA’s event mobile app and promote usage among key audiences pre-event and on-site; provide technical support for members using the app.
Oversee development, implementation, and evaluation of ACI-NA Excellence in Airport Marketing, Communications, and Customer Service Awards process, including managing online submission portal.
The ideal candidate will be:
Authentic, enthusiastic, smart, and passionate about his/her work and the association’s mission.
Skilled at storytelling and seizing opportunities to reach core audiences though appropriate channels.
Task oriented, with a focus on achieving clear and ambitious goals.
Self-motivated, have strong writing and editing skills, and enjoying being part of a dedicated team.
Candidates must demonstrate sound judgment, maintain strong work ethic, and be able to work without close supervision.
The ideal candidate will have a bachelor's degree in marketing, communications, or public relations, with experience in web and/or graphic design or associated field. Candidates should have five to seven years of directly applicable work experience, or an equivalent combination of education and experience. Candidates should be expert users of Adobe Creative Suite and MS Office programs. Digital marketing fluency and expertise a plus. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Previous experience with iMIS, Informz, and marketing automation.
Technical expertise of latest trends in website development.
Exceptional print and digital graphic skills.
Talent for translating highly-technical information into clear and concise graphics and for producing multi-page documents that are thoughtful, highly-organized, logical, and easy to digest.
Experience developing and managing graphics in support of print and digital communication activities.
Ability to participate in collaborative project teams and coordinate deliverables/deadlines throughout all phases of a project.
Capable of adhering to deadlines while working on multiple, diverse projects.
Ability to work in a challenging, fast-paced and energizing environment while consistently producing collateral material of exceptional quality.
Ability to negotiate and manage outside vendor relationships.
Maintains attention to detail and the ability to complete tasks with accuracy.
Please send your resume, cover letter, one writing sample, two examples of visual storytelling/graphic design, and salary requirements firstname.lastname@example.org
About Airports Council International-North America
Major trade association comprised of more than 700 airports and airport-related businesses in the United States and Canada. As "The Voice of Airports," the mission of ACI-NA is to advocate policies and provide services that strengthen the ability of air carrier airports to serve their passengers, customers and communities.