The Membership & Marketing Manager works with the Communications & Member Services Department to develop marketing plans and campaigns targeted at membership recruitment and retention. This position also works together with other AACAP departments to create marketing plans and campaigns that promote AACAP’s products, programs, awards, and events.
The Membership & Marketing Manager builds and maintains positive relationships with current members, gathers information on changing member needs and trends, and supports efforts to increase recruitment and retention rates.
This position works closely with the Director, Communications & Members Services, Assistant Director, Member Services, and Member Services team in maintaining and managing the daily activities and duties of the day to day running of the Communications & Member Services Department.
The Membership & Marketing Manager also assists with daily content management work, which includes managing projects and maintaining membership & consumer oriented webpages. This position maintains and updates content that is accurate, engaging, and conveys an image that is AACAP oriented, inviting and progressive, while following the guidelines of AACAP’s mission.
This position handles the day-to-day member recruitment & retention activities and provides support as needed to the Communications & Member Services team. This position is also responsible for conference registrations, acts as the staff liaison for various committees and provides overall excellent customer service. The Membership & Marketing Manager performs other related duties as assigned
KEY DUTIES AND RESPONSIBILITES
Handles member feedback including, emails, phone calls, surveys, and onsite
Provides support and response to incoming calls and emails
Assists with onsite annual meeting logistics and preparation
Communicates professionally and effectively, both orally and in writing, with members, leadership, and staff
Maintains department status reports related to position responsibilities
Drafts or revises procedures and SOPs based on position responsibilities
Develops, executes, and measures promotional plans to engage, recruit, and retain members/membership
Participates in marketing strategy development and execution
Gathers project requirements and information from multiple sources including internal stakeholders, operations, competitive analysis, and market research
Utilizes data to develop appropriate customer acquisition and retention strategies by identifying potential membership markets, and monitoring trends
Conceptualizes and designs new elements to better suit the needs of the changing membership
Assists the Communications Director in identifying potential projects and image standards
Drafts creative briefs and provides advice/direction for AACAP staff with any/all marketing efforts
Effective in oral and written communication, including excellent telephone manner, required to build rapport with prospective and existing members. Ability to prioritize, multiple tasks, develop processes and meets deadlines.
BS/BA degree required, preferably in marketing, communications, or related field
Association experience strongly preferred
Proficiency with social media & social media monitoring tools
Self-driven, confident with high standards of quality
Innovative, creative self-starter with excellent oral and written communications skills
Comfortable working in a small, closely-knit office without a lot of formal structure
Strong organizational skills, with ability to multi-task.
Excellent computer skills – Microsoft Suite
Familiarity with Adobe Suite and/or InDesign
Experience with iMIS is a definite plus
Additional Salary Information: Starting salary will be based on relevant training, education, and experience. Starting salary expectations must be included for immediate consideration.
About American Academy of Child & Adolescent Psychiatry
The Mission of the American Academy of Child and Adolescent Psychiatry is to promote the healthy development of children, adolescents, and families through advocacy, education, and research, and to meet the professional needs of child and adolescent psychiatrists throughout their careers.
The Academy is a 501(c)(3) non-profit membership based organization, composed of over 9,200 child and adol...escent psychiatrists and other interested physicians. Its members actively research, evaluate, diagnose, and treat psychiatric disorders and pride themselves on giving direction to and responding quickly to new developments in addressing the health care needs of children and their families.