This sales position is responsible for generating non-dues revenue to support the Association and its professional programs by effectively selling to potential recruitment advertisers all aspects of print and digital advertising and Career Fair booths. This individual is responsible for ensuring the most efficient and effective strategies to achieve sales and marketing goals. The ideal candidate is a self-starter with the ability to meet or exceed revenue goals and close sales. The individual must have outstanding and courteous customer service skills; strong attention to detail, and the ability to work effectively in a fast-paced team environment and has excellent project management skills.
Manage recruitment advertising and Career Fair accounts between ASHA and corporations, including negotiating contracts, implementing all contractual arrangements, and maintaining personal contact with customers.
Develop individual selling strategy designed to generate an increase in sales for recruitment advertising, Career Fair, and other products
Research and develop new and non-traditional markets to increase advertiser base.
Represent ASHA in the negotiation of long-term contracts with customers.
Demonstrated ability and desire to make cold calls and employ targeted and comprehensive marketing efforts to increase sales.
Provide a high level of customer care and building long-lasting relationships with both internal and external clients.
Think strategically and generate ideas so that the Marketing and Sales Cluster can maximize the recruitment advertising structure.
Track trends in the advertising and recruitment industry and evaluate sales opportunities presented by them to incorporate into strategies for the future. This includes overseeing the maintenance of marketing microsite as it relates to recruitment advertising.
Establishing tracking and measurement reports through Salesforce.com and provide regular updates to management.
Inform multi-channel marketing efforts to increase overall sales.
Evaluate and make program recommendations for new revenue opportunities.
Making pricing recommendations and set rate cards
Forecast revenue projections
Knowledge Typically Acquired Through
3 years' experience in a similar position
Completion of a marketing or related bachelor's degree
Demonstrated sales success in a previous position
Scope and Depth of Technical Skills/Knowledge
Ability to communicate with graphic arts departments and client advertisers regarding advertising for print and digital media
Strong technology skills in software packages, including Microsoft Office Suite, Excel, Word, and CRM (NetFORUM and Salesforce.com)
Scope and Depth of Non-Technical Skills/Knowledge
Excited and passionate about the sales process
Ambitious with a strong work ethic and a positive and winning attitude
A self-starter with strong problem-solving skills
Strong organizational and troubleshooting skills
Ability to meet deadlines
Outgoing personality with expertise at developing and maintaining relationships
Ability to work autonomously and execute plans across media platforms
Strong oral and written communication and presentation skills
About American Speech-Language-Hearing Association
The American Speech-Language-Hearing Association is the professional, scientific, and credentialing association for 191,500 members and affiliates who are speech-language pathologists, audiologists, and speech, language, and hearing scientists in the United States and internationally.