Stanford’s Department Athletics, Physical Education and Recreation (“DAPER”) supports the nearly 900 student-athletes who compete on the 36 intercollegiate athletic teams sponsored by the university. It also supports the campus physical education, recreation and wellness initiatives. Stanford’s intercollegiate athletics department is seen as the premier athletic program in the country, achieving the highest levels of success both in the classroom and on the field. The core tenets of the Athletics Department culture, “The DAPER Way” are: Embrace Scholar-Athleticism, Pursue and Revere Excellence, Lead With Courage, and Work Cohesively. All department actions and employees are guided by these principles.
We are on a mission to become the best college athletics department in the country. Our sports teams speak for themselves in terms of athletic success (combined with the academic success of our student-athletes) and it is our goal to have the business side of our department to be equally top-notch. All employees contribute and help set the tone for the future of the organization. Currently, the Athletics Department is seeking applicants for the position of Assistant Director, Marketing.
Reporting to the Director, Marketing, this position will support all Stanford Athletics marketing efforts to generate revenue, increase attendance and build brand affinity for Stanford Athletics’ programs. This position will focus on email marketing, digital advertising and paid content campaigns. Successful execution of this role will drive ticket sales, increase merchandise sales, generate new leads and amplify the stories of Stanford’s student-athletes and programs. This is a full-time, exempt position.
Summary of essential job functions: -Create and implement strategic marketing plans for select sports, working closely with the Ticket Sales and Fan Experience teams and with support from the marketing team. -Write copy for email marketing campaigns, digital ads, postcards, and other marketing collateral. -Create and optimize digital advertising and marketing automation campaigns. -Create and track lead generation campaigns and find ways to nurture new fans. -Support development of marketing plans for other sports and initiatives. -Work with Communications team to leverage social platforms as a marketing tool to help sell tickets, generate leads and support other revenue-generating initiatives. -Work with Communications and Video Services teams to amplify digital content with marketing resources to build fandom. -Assist in oversight and management of interns and help maintain an active project list. -Utilize analytics to continually adjust and improve marketing efforts. -Be a positive steward and ambassador of the Stanford Athletics brand. -Other duties as assigned.
Strong written and verbal communication skills
Creativity and ability to multi-task in a fast-paced environment
Understanding of the college sports landscape and familiarity with Stanford’s sports
Self-motivated attitude with the ability to work independently
Ability to anticipate and/or respond effectively to changing trends and circumstances
Attitude that embraces change and welcomes fresh perspectives
Ability to learn from past mistakes and adjust accordingly
Team player who is willing to “get hands dirty” and help out where needed
Strategic thinker that can drive multiple, concurrent projects to completion
Proficiency with Microsoft Office Suite and Adobe Suite
Familiarity with Google Adwords, Adroll and Facebook advertising preferred