| The EFFIE Award program is the only national competition that judges marketing and advertising effectiveness, and has since become recognized by agencies and advertisers as the pre-eminent award in the advertising industry. Introduced in 1968, the awards are presented annually by the New York American Marketing Association in recognition of the year's most effective advertising campaigns - campaigns that have delivered superior results in meeting the objectives they were designed to achieve. Senior advertiser and ad agency executives in charge of today’s top brands participate each year by entering their work, attending judging events and celebrating at the annual awards gala. |
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